Growth that builds gravity
For B2B SaaS companies at inflection points—where the right GTM creates pull, not just push.
20+ years in B2B SaaS — 3 companies acquired — ~100% avg pipeline growth
Most recently VP of Marketing and Growth at BRIA AI, where I built signal-driven growth systems that drove 120% MAU lift.
Latest
AI Is About to Collapse the Walls Between Your GTM Teams. Let It
Why the Marketing/Sales split is a physics problem, not an alignment problem. How AI is collapsing information asymmetry and what unified revenue operations actually looks like.
Why Your Best Growth Programs Look Like They're Failing
The investments that compound are the ones you're most tempted to kill.
The Metrics That Turn a Revolving Door Into a GTM Engine
Pipeline targets from fundraising models aren't goals—they're hopes. The metrics GTM leaders should track at each stage.
Why Every GTM Leader You Hire Fails in the Same Way
The average VP of Sales at Series A lasts 7 months. Growth makes it to 14. Same curve. It's not talent—it's physics.
Building 17 Nurture Paths
How lifecycle segmentation cut lead-to-value time from 47 days to 19
Developer-to-Enterprise Pipeline
Turning GitHub stars into six-figure deals for open source AI
Funnel Friction: The Hidden Cost Beyond Conversions
Sales funnel friction costs more than conversions—it trains buyers to avoid you. Learn to identify and reduce friction that hurts buyer experience.
Propensity Scoring That Works
How data governance made predictive models 30% more accurate
When to Scale Growth: Finding Your Inflection Point
Learn when to scale growth spend. Framework for recognizing growth inflection points and timing your investment decisions.
Framework
The Physics of Growth
Growth isn't art or science—it's engineering. I use a framework built on physics principles to diagnose what's actually happening in your growth system.
01
Momentum
Why some investments compound while others dissipate
02
Friction
The hidden force destroying your conversion rates
03
Gravity
Market forces pulling prospects toward (or away from) you
Most growth spend dissipates. Budget goes out, activity happens, nothing accumulates.
It's either a gravity problem or a friction problem.
Where's your growth stuck?
- → Not enough pull—we're chasing, not attracting
- → Leaky funnel—leads come in, revenue doesn't
- → Can't tell—we're flying blind
Work
Selected Work
BRIA AI
Built GTM ops from zero for visual AI platform serving EA, Disney, P&G
Lumen Technologies
26% improvement in data integrity, 30% lift in propensity scores
Wallarm
20% increase in growth-sourced pipeline, 18% conversion rate uplift
Newsletter
Get the field notes
Observations on B2B SaaS growth and the physics of growth.
Ready to talk?
I do a 30-minute call with no pitch. You tell me what's happening, I tell you how I'd think about it. If there's a fit, we figure out next steps.
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