Framework
The Physics of Growth Investment
Growth isn't art or science—it's engineering. The same laws that govern physical systems govern growth systems.
This framework applies concepts from physics to explain why some growth investments compound while others dissipate, and how to diagnose what's actually happening in your growth system.
"Understand the physics, and you'll make better investment decisions."
The Forces
Core Concepts
Momentum
Why some growth investments compound while others dissipate.
Friction
The hidden force destroying your conversion rates.
Gravity
Market forces that pull prospects toward (or away from) you.
Acceleration
The relationship between force and mass in growth investment.
Vectors
Direction matters more than magnitude.
Equilibrium
The steady state your growth naturally settles into.
Origin
Where this came from
After 20 years watching B2B SaaS companies make growth investment decisions, I noticed patterns. The companies that broke out and the ones that stalled often had similar products, teams, and markets. The difference was usually in how they understood the forces acting on their growth system.
The physics metaphor emerged from trying to explain these patterns to CEOs and boards. When you frame growth investment in terms of momentum, friction, and gravity, people suddenly see their situation differently.
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